Helping you shape the future

Our dynamic collective can provide the expertise that your business needs

As collective of business partners we have more than 125 years of international experience working with established businesses and growing enterprises.

Founder & CMO

Antonella Socci

Delivering market changing initiatives, successfully, gives me the kick every morning!

Antonella founded We Marketing after working in financial services and technology for over 25 years. She has held senior marketing roles in multinational companies and innovation divisions. More recently she has been collaborating with sustainable enterprises and tech start-ups that have developed disruptive solutions. Her passion is to support B2B businesses that can make the world a “better place” to live in.

Communication Lead

Piers Alder

Piers is a copywriter who does more than write. He helps businesses decide what to say and how to say it. You might call it tone of voice, or messaging, or verbal branding. It's all about communication. Beautiful, enlightening communication of interesting ideas. Some of his clients are huge businesses, others are medium sized. Then there are the start-ups and small businesses, often still defining themselves, full of raw ideas and rough writing. Here he can really help build something strong from scratch.
Digital Creative Director

Mark Donalisio

Since 1999 working with Digital, Design and UI, more than 180 global clients, 12 countries, from Italy to London, Spain, Canary Islands, Paris, New York, and now, the world. An unrestricted passion for what I do and that’s a story I love to tell. I am a multi-disciplined Digital Creative Director with experience in building engaging, simple, and accessible products, the journey so far has taught me that great work is the result of passion, curiosity, consistency, conviction and skills. An unleashed passion for Triathlon and a true love for cycling.
Business Development Lead

Steve Price

An internationally experienced Business Leader who has built highly successful Business Development teams across payments, financial services and innovation industries, with a track record of delivering beyond expectation. Steve is respected for building highly creative and passionate teams, often across multiple geographies to design, develop and deliver business growth strategies. A creative ‘customer-led’ thinker with an eye for the bigger picture but with the drive and energy to deliver successful commercial ventures
Partnerships Lead

Lara Fiorani

Lara is a passionate international B2B Partnership Leader, with a strong payments background. She has held roles in areas as diverse as ecommerce, global sports partnership marketing, acquiring and regulatory compliance. Lara is a natural disruptor and has a track record of successfully launching programmes and initiatives across multiple markets, overcoming cultural barriers and forging meaningful mutually beneficial business partnerships.

Our collective impact


Enterprises supported


Markets covered


Years of experience