Antonella founded We Marketing after more than 25 years of experience across financial services, technology, innovation and strategic marketing.

Throughout her career, she has held senior marketing positions within multinational organisations and innovation-led divisions, working at the intersection of business strategy, customer needs and market transformation. This experience has given her a deep understanding of what it takes to turn ambitious ideas into propositions that resonate, differentiate and ultimately deliver measurable business impact.

In more recent years, Antonella has increasingly focused her expertise on sustainable businesses, innovative enterprises and technology start-ups, collaborating with organisations developing disruptive products, services and solutions capable of challenging established markets.

What motivates her most is working with businesses that have both commercial ambition and a meaningful purpose. She is particularly passionate about supporting B2B companies with the potential to transform their industries, accelerate positive change and contribute to making the world a better place to live and work.

Through We Marketing, Antonella brings together strategic thinking, senior-level marketing expertise and a practical, results-driven approach — helping ambitious businesses clarify their positioning, unlock new opportunities and successfully take market-changing ideas from vision to reality.